Authority Marketing
After folks have reviewed your product and services, their curiosity usualyl take them to find out about you the service provider. They may Google you or check out your LinkedIn profile, what will they find? The results clearly show that people do business from an authority that can help them.
You begin to position yourself as an authority by consistently providing useful information to your audience–information which solves problems offers solutions and addresses needs.
Your audience finds you, in great part, simply as a result of you positioning yourself as an educator and advocate for their success.
Suppose you to hire a contractor to remodel your kitchen. How would you go about finding that service?
You have winnowed it down to two finalists.
The first contracting company is owned by a nice guy. He goes to church, is active in the community and seems to know what he’s doing. He is just operating off word-of-mouth .
On the other hand, the second contractor is owned by a guy who has written several published books entitled things like, “How To Get the Most Out of Your Kitchen Remodel, “ and “The Benefits of a Kitchen Makeover for Your Home’s Value.”
Suppose you to hire a contractor to remodel your kitchen. How would you go about finding that service?
You have winnowed it down to two finalists.
The first contracting company is owned by a nice guy. He goes to church, is active in the community and seems to know what he’s doing. He is just operating off word-of-mouth .
On the other hand, the second contractor is owned by a guy who has written several published books entitled things like, “How To Get the Most Out of Your Kitchen Remodel, “ and “The Benefits of a Kitchen Makeover for Your Home’s Value.”
In addition, the second contractor frequently appears on the local news as the remodeling expert, where you have had the privilege to see him in action.
When you consider the two options, the choice seems obvious.
On one hand, you have a guy that is probably a great guy, but you don’t know much about him.
On the other you have a known expert in the field who has proof of his expertise.
You are likely to go with the second contractor. In fact, you will probably be willing to pay him more than the first contractor, just because he is an “expert.”
The the second contractor is actually no better at his job than the first contractor; it just shows the benefits of positioning yourself an authority.
We clearly suggest that you consider marketing your authority as a means of positioning yourself as a market leader.
Get a copy of our authority playbook today to see how you can add this capability to your marketing toolkit!
Ready to get started?
We like to get to know you and your business to see if we start working. So if your ready to get started with your authority marketing, fill out the form below. We will get in touch with you for a no obligation 30 min consultation. We will spend the time to learn about your business and how authority marketing can help you grow.