Press Release and Distribution Services
Press releases are the best way to generate viral online buzz around your business by getting coverage from trusted media hubs. Inspite of the popular belief, press releases are not just for big companies. Quality press releases immensely help small businesses and entrepreneurs like you get the word out about your business, build an authoritative reputation and simply drive in more prospects.
Why should you do press release for your business?
Or is my business or organisation even worthy or press releases?
We are just a local business with few employees, what will I do a press release about?
I am just starting to build my nutritional coaching business, would a press release work for me? Would any media center be interested in what I am offering?
We are an non-profit trying to raise funds for a cause, we don’t need to do a press release for this, do we?
We are just a local business with few employees, what will I do a press release about?
I am just starting to build my nutritional coaching business, would a press release work for me? Would any media center be interested in what I am offering?
We are an non-profit trying to raise funds for a cause, we don’t need to do a press release for this, do we?
If you are any of the above, or like the hundreds of other business owners out there who strongly feel that they don’t need (or not worthy of) press releases then you need to stop right now. Because you are losing out a big chunk of business right there every month.
Ok, lets do the math. Its crucial for every business owner to invest marketing in order to put their business in front of their customers, without being salesy and cheap. And what better way to do it then with a press release.
Businesses or entrepreneurs who do press releases regularly are instantly viewed by prospect customers as more authoritative amongst a string of similar businesses.
In short, with press release you give the impression of being a bigger and better player in the industry compared to your competitions. You would certainly want that, won’t you?
And that’s just the tip of the iceberg. Press release have lots of perks then this.
How can press releases can help your business?
Get found Online Easily In More & Authoritative Places
Press releases help you get found online easily from various sources on the internet. When you have regular press releases distributed across different news websites people discover your business every day.
You might be already investing in Facebook marketing or Google ads, but nothing can beat the reputation you will build for your business by being regularly featured authoritative new portals.
Increased Search Engine rankings
Every time a customer does a search for any service in an area, search engines pull up a list of websites and links that closely match his keywords. There are several factors that go in to the rankings of these websites and the one of the key factors is backlinks.
Higher the amount of backlinks to a local business website from other high authority websites, higher are the chances for them to rank in the top 10 results.
This way of search engines try to display the most relevant and authoritative content for its users.
So now when you do press releases, and they get distributed across top-tier media websites, this results in high authority backlinks to your website, which in turn boosts your search engine rankings.
Get an Edge above your competition
How many of your competitors are doing press releases? Go ahead research it. Check their website, social media to see if they have any recent press releases in past few months. Chances are majority of your competitions have not yet done a press release, which easily gives you the edge above them.
Any customer would opt for businesses and products which have press releases compared to the one which doesn’t provided both have similar quality standards.
Build your Authority
Press releases help businesses stand out from the crowd and build their authority. Customers view such businesses as big companies and easily associate authority and good reputation with them.
With regular press releases, you come across as a company which cares about sharing the on going updates about your business, you care about what is being written about your business in the media, and you don’t shy away from promoting your business in the most decent way.
Bring in more Sales
Isn’t every marketing investment you make geared towards bringing more sales in some way or the other? Its a yes most of the times, and press releases are a great way to increase your sales. Increased search engines rankings, getting an edge above your competitors, build your authoritative online presence all boils down to generate more sales for your business.
So if you are a coach, press releases can increase customer inquires about your packages or sign ups to your newsletter.
If you are a local eatery announcing a new menu with a press release, you can expect new customers drop in months after the release was send out.
If you a non profit raising awareness for a cause, a press release can bring in more donations.
How many press releases do you need?
Press releases are not supposed to be one time investment and needs to be done regularly as long as your are running your business. You don’t need to publish press releases every week and its would be safe to send out one each month. The key is to send out press releases when you have something you want to draw attention to.
Some common reasons for press releases are
- You published a free report, white paper, or video training
- Reached a major milestone
- Acquired a client
- Formed a partnership or joint venture
- A good testimonial from customer
- An upcoming event, sale
- Supporting a cause , etc
So how do you get started with press release?
Digital 2 Grow Media provides affordable all in one press release package for businesses, entrepreneur and non profits. With our news distribution network, we make sure your press releases are hundreds of media hubs and are syndicated by search engines.
You get :
US based writers writing your press release | Submission to PR agencies for distribution
Syndication of the press release | Media room to host all your future press releases.
Ready to get started?
We like to get to know you and your business to see if we start working. So if your ready to get started with your press releases, fill out the form below. We will get in touch with you for a no obligation 30 min consultation. We will spend the time to learn about your business and how press releases can help you grow.
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